Hey y’all! Welcome to Rhinestones & Rawhide, a Western fashion boutique rooted in authentic ranching traditions and strenuous femininity.

I’m Jenn Deere, fifth-generation ranchHER and lifelong lover of all things Western. I believe in empowering ranching women in all aspects of their lives, from working branding days to cooking for the crew, to sorting cows and opening gates with your man! I started Rhinestones & Rawhide to allow other cowgirls and lady cowboys the chance to show off their pride and abilities in being strong independent cattlewomen, while also staying true to our inherent feminine nature.

You can also support our family ranch by buying our 100% American grassfed beef. Buying local from small family farms and ranches is what keeps our Western heritage thriving!

Thanks for stopping by!
Y’all come back now, y’hear?!